We want to create a new, positive, fun image for the island. We want to make a cute and energic character who will promote the mental and physical wellbeing of those on the island.
This is purposefully so. There are many important aspects we must focus on in order to ensure that our community stays strong.
some of these factors include but are not limited to
This one is fairly self-explanatory. We want to keep people active and healthy where ever possible.
Mental health has become a topic of increasing importance, and rightfully so. We want to make sure that all residents of Sheppey have the best access to mental health resources.
protecting the wellbeing of our environment is very important to us. Our environment will have a massive impact on our mental and physical wellbeing.
Supporting local businesses, ensuring meaningful employment and addressing injustice and inequality.
Show off the island and island-based businesses to a larger audience.
In the times we find ourselves this could be more important than ever.
Be it litter picking days, challenges, fundraisers, or raising awareness of other projects from our team, our mascot will play a role.
We plan on making a mix of both wholesome and absurdist content in our goals of making Sheppey a happier more unique place.
This project is heavily inspired by the Yuru-Kyara of Japan. Yuru-Kyara are mascots specifically designed to promote local interests or events. Part of the charm of these mascots is their amateurish nature, especially compared to more corporate entities. Most of these mascots are designed by government workers, other non-professional artists or sometimes by regular citizens. There is no offical regulation for the mascots, but most follow these 3 rules:
Some mascots can be Incredibly successful, creating millions in merch sales, etc. However, even commercially unsuccessful mascots still fill their roles of providing a splash of colour and cheer to their local communities.
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